Integrated marketing specialist with experience in consumer/professional healthcare, consumer goods, automotive and financial services
Guest lecturer on creativity at the NYU Stern School of Business
2016 Graduate of Omnicom University, Babson School of Management
Caples and DMA Presenter and Judge
Awards: Clio, Caples, Addy, Effie, Echo, London International Award, International Automotive Advertising
Founder/Creator, XO Bath Sustainable Soap
Reinvented the soap bar to better serve people and the planet.
Created, developed and patented the only soap in the world with a zero-waste recycling process.
Mission to reduce plastic waste caused by liquid soaps and body washes.
Full product/brand development, packaging, social presence and ecommerce site.
2023-Present
2018-Present
Creative Director/Designer/Consultant
Saatchi Wellness, Neon/FCB, Javelin Direct, Bank OZK, Wolters Kluwer Health, Surest/UnitedHealthcare .
Daggerwing Health
2013-2018
SVP, Creative Director
As the creative lead, helped to grow the company from 6 employees in total to over 45. Developed strategic platforms and multi-channel wellness marketing for US and global Merck brands for oncology, diabetes, hep-C, CV and biosimilar products. Created 360 brand launch and patient support for multiple indications of Keytruda, Merck's immuno-oncology medicine.
Created Merck’s first branded social influencer program in conjunction with WEGO Health.
Surpassed industry benchmarks on email open rates and doubled click-through rate
Led Merck with mobile-first development and design
Achieved second highest time on site for Merck property
Developed leading telehealth patient support for Merck oncology
Newell & Co
2010-2013
Principal/Founder
Ran a tiny boutique creative/strategy shop with a writer and coder. Developed brand and e-commerce sites, corporate identity and extended agency capability where needed. Also got to spend a wonderful amount of time with my kids which is not easy with a career in advertising!
GroupCommunico
2009-2010
Executive Creative Director
Co-developed 9-executive network of talent for agency and client service. Created 360 solutions including collateral, floorplans, outdoor advertising and building identity for a luxury real estate brand.
Javelin Direct/Star Healthcare
2008-2009
VP, Creative Director
Led creative development of a range of pharma and non-pharma brands. Spearheaded launch of 3 diabetes meters for Roche. Provided 360 marketing and brand identity for Refissa prescription skin cream for Spear Pharmaceuticals, the smallest pharma company ever to receive FDA approval.
Rapp/Rapp Healthcare
1994-2008
VP, Group Creative Director
Helped lead a creative department of over 50 employees. Developed creative for Fortune 500 brands including P&G and 13 years of integrated marketing with Mercedes-Benz. Co-creative lead of Rapp Healthcare managing brands for Novartis, Merck, Pfizer and TAP
JWT Direct
Senior Art Director
Wunderman
Art Director
Eye For Business/LONDON
Art Director
Education
BFA, Syracuse University
Advertising Design
Omnicom University, Babson School of Management
2016